Portfolio

A selection of my published work — profiles, destination features, and market reporting for outlets across travel, lifestyle, and finance.

Maddie Johnson Maddie Johnson

More Than Just a General Store

From a 160-year-old Muskoka landmark to a converted heritage building with a 50-label wine list, general stores across Ontario's north are becoming something more — cafés, galleries, gathering places. I visited three for Wander North to see how.

Read More
Maddie Johnson Maddie Johnson

Discovering the Ottawa Region Craft Cider Trail

Limestone caves, wildcrafted cider from wild apple trees, a converted-schoolhouse cafe, and a cidery built around the original Macintosh apple orchard — I drove the Ottawa Region Cider Trail for Wander North, stopping at orchards, taprooms, and trails along the way.

Read More
Maddie Johnson Maddie Johnson

Northern Entrepreneurs: Volume Two

Volume two of my ongoing Wander North series on Ontario's north — a micro-farm run on the honour system, a realtor who sells lifestyle as much as property, a glassblower who built her own furnace to bring the craft home, and a decade-long land project turned wellness retreat.

Read More
Maddie Johnson Maddie Johnson

Pup-Friendly Stays in Ontario’s North

No sitters, no guilt, no leaving the dog behind — I rounded up six pup-friendly stays across Ontario's north, from a restored 1940s lakeside compound to a retro Thornbury motel that greets dogs with their own bandana.

Read More
Maddie Johnson Maddie Johnson

Not her first rodeo

A logo you didn't know was hers, a boutique's whole vibe, a stranger's sweatshirt at the gas station — I profiled Ciara Spurling of Third Rodeo Creative on the winding, unplanned path from horse girl to sought-after brand designer, and what she's learned about protecting her creative energy along the way.

Read More
Maddie Johnson Maddie Johnson

You should come to Meaford

Meaford has spent years living in the shadow of its more famous Georgian Bay neighbours — but between new restaurants, a growing arts scene, and a mayor who insists the town isn't shrinking, its moment might finally be now. I talked to the business owners, officials, and longtime locals building it.

Read More
Maddie Johnson Maddie Johnson

Northern Entrepreneurs: Volume One

Five founders, five very different businesses, one shared thread: glamping, swimwear, cider, wellness, and fermented ginger beer, all built around a fierce sense of place in South Georgian Bay. Volume one of an ongoing series on the region's entrepreneurs, for Wander North.

Read More
Maddie Johnson Maddie Johnson

The Craft of Ontario Cider

Cider isn't brewed — it's fermented, closer to winemaking than beer. For Wander North's first In[Cider] Report, I talked to Ontario cider makers about heritage apple varieties, regional terroir, and why the province's craft cider scene is finally getting the attention it deserves.

Read More
Maddie Johnson Maddie Johnson

Reduce, Reuse…. Refill

A documentary shoot in Kenya, a Hamilton Tigers t-shirt in a Nairobi slum, and a "burning fire" one January morning: I profiled Jacquie Rushlow of The Keep Refillery on turning a personal reckoning with waste into a growing chain of zero-waste refill shops across Ontario.

Read More
Maddie Johnson Maddie Johnson

Steph’s Originals is spreading positivity one screen print at a time

From making hemp bracelets as a teenage single mom to running a screen-printing brand with orders from across the continent — I profiled Stephanie LeBlanc of Steph's Originals, whose hand-printed, positivity-driven apparel line grew out of restless energy during a pregnancy leave and turned into a family business.

Read More
Maddie Johnson Maddie Johnson

Scott Miller is Conscious about Water

Two health scares, a joke from his mom at dinner, and a Berkey filter that changed how he thought about drinking water — I profiled Scott Miller of Conscious Water, on turning a personal health crisis into a business built around clean water and giving back.

Read More
Maddie Johnson Maddie Johnson

Identifying investment opportunities in AI

AI is the hot trade of the year, but is it a bubble or the next internet-scale shift? I sat in on a CIBC portfolio manager's take on where the real long-term opportunity lies — and which companies are best positioned to capture it.

Read More
Maddie Johnson Maddie Johnson

Where are Canadian equities headed?

Canadian stocks lagged behind a red-hot U.S. market in 2023, but a widening valuation gap may mean opportunity, not weakness. I broke down a CIBC portfolio manager's read on why Canada fell behind, where he still sees strength, and what a delayed recession could mean for both markets.

Read More
Maddie Johnson Maddie Johnson

Franny Wisp: The washboard-wielding wonder of South Georgian Bay

A washboard, a stage name, and a career built on turning embarrassment into comedy: I profiled Franny Wisp, the musical alter ego of sculptor Fran Bouwman, whose satirical, self-deprecating shows have found a surprising cross-generational following in South Georgian Bay.

Read More
Maddie Johnson Maddie Johnson

Almost half of Canadian investors plan to switch advisors: survey

A rough year in the markets has nearly half of Canadian investors considering a new financial advisor — I covered the EY survey data on why clients are switching, what they're prioritizing instead, and how Canadians' reasons for leaving differ from investors elsewhere.

Read More