Portfolio

A selection of my published work — profiles, destination features, and market reporting for outlets across travel, lifestyle, and finance.

Maddie Johnson Maddie Johnson

Flair Airlines Commits To Improving Customer Service

Flair Airlines has the worst complaint record of any major Canadian carrier, and it's finally responding — I covered the launch of its new dedicated customer service team, and what's driving the airline's attempt to turn its reputation around after a rough year of delays, cancellations, and seized aircraft.

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Maddie Johnson Maddie Johnson

Gender Parity Is Stalling: 131 Years to Close the Gap with Men

Women make up 80% of travel advisors, yet the industry is still waiting on economic gender parity along with everyone else — new World Economic Forum data suggests it could take until 2154. I broke down what's driving the stall and why it matters for a sector this female-dominated.

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Maddie Johnson Maddie Johnson

Canada leads the way for young investors

A joint CFA Institute/FINRA study found Canadian Gen Z is investing earlier and more confidently than their peers abroad — I broke down the numbers on what's driving them, what they're buying, and where they're getting their financial information from.

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Maddie Johnson Maddie Johnson

Off-Piste ON

Ontario isn't the Rockies, but that hasn't stopped a growing crew of backcountry skiers from ditching resort lift lines for lake-effect powder on the escarpment. I talked to the locals who've built their winters around it — and what keeps them coming back despite the risk, the gear, and the hard-earned turns.

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Maddie Johnson Maddie Johnson

Some Like It Hot

Cold winters, hot boxes: I went looking into why sauna culture is booming in Southern Georgian Bay, from an infrared pioneer whose designs now sit in NHL locker rooms to a contractor building his own backyard sauna from scratch, and a shamanic coach who treats hers as a weekly social ritual.

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Maddie Johnson Maddie Johnson

Table Project brings creatives together for the ultimate dining experience

A pandemic-delayed dinner party finally happened under string lights on a Markdale farm — and turned 15 strangers into friends by asking them a simple question: what do you bring to the table? I talked to the founders of Table Project about building an intimate, art-forward dining series from scratch.

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