The Happiness Mafia is creating unforgettable experiences through music
I wrote this profile for Rrampt on Craig Smith and Ariana Dalie, the team behind The Happiness Mafia, a live music and artist development company based in South Georgian Bay.
Smith, a touring musician and producer, and Dalie, whose business background complements his creative side, are building out a full suite of services for emerging artists — recording, representation, promotion — anchored by their Four Winds Music Fest, an independent festival now in its second year. The piece covers how the two met, their vision for a future artist hub in the region, and what it takes to grow a grassroots music festival year over year.
